eToro CEO Plans New Ethereum Blockchain: Tokenized Stocks Revolution Begins
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eToro Eyes Ethereum Blockchain for Tokenized Stocks: Revolution or Evolution?
📌 eToro's Blockchain Ambitions: A New Dawn for Tokenized Assets?
🔗 In a recent interview, eToro CEO Yoni Assia unveiled the company's interest in exploring the development of its own blockchain.
This announcement comes shortly after eToro went public on the Nasdaq in May, signaling the company's broader ambitions in the financial technology space. As the brokerage giant evaluates potential partnerships with various blockchain ecosystems, the industry is abuzz with anticipation.
⚖️ Assia mentioned ongoing discussions with "four or five" different platforms, remaining tight-lipped on specific details. While emphasizing that a blockchain launch is not imminent, he suggested that a sidechain—a secondary blockchain built on top of an existing one—could offer a practical solution for eToro's operational needs.
🔗 Assia articulated a critical challenge with existing blockchains, stating, "We can’t run today the millions of transactions that we’re transacting on a monthly basis on existing blockchains."
This limitation underscores the necessity for a dedicated blockchain to efficiently manage eToro's extensive user base and high transaction volume.
📌 Tokenized Stocks on Ethereum: Expanding Market Access
🔗 Coinciding with Assia's blockchain exploration, eToro announced its intention to launch tokenized stocks on the Ethereum blockchain.
Tokenization transforms traditional stocks into digital assets, facilitating more efficient trading on the blockchain.
This feature promises round-the-clock trading of tokenized stocks, initially featuring 100 popular US companies and exchange-traded funds (ETFs). Currently, this service is exclusively available to European users on a wait-list basis, signaling a measured rollout.
📌 ERC20 Tokenized Shares: 24/7 Trading on the Horizon
Bloomberg reported that eToro plans to introduce tokenized versions of US-listed stocks, enabling 24/7 trading.
These assets will be issued as ERC20 tokens on Ethereum, allowing users to seamlessly transfer tokenized shares between eToro digital wallets. Initially, the platform will support 24/5 trading, marking a significant step toward enhanced accessibility.
Assia remarked, "This is really the beginning of digital assets and tokenized real-world assets." He conveyed his enthusiasm for merging eToro's crypto wallet services with its stock trading environment, aiming to create a unified experience for customers engaged in both cryptocurrencies and traditional equities.
⚖️ This strategic initiative mirrors a similar endeavor by competitor Robinhood Markets Inc. (HOOD), which also announced plans to offer tokenized US securities to its European customers.
However, Robinhood faced regulatory scrutiny following a promotional giveaway of OpenAI "tokens," which were later clarified as derivative contracts rather than actual equity.
As of Tuesday's close, eToro's stock, ETOR, had declined by 4%, closing at $60 per share.
This reflects a 24% decrease from its peak of $79 reached on June 10, highlighting the market's mixed reaction to the news.
📌 Stakeholder Positions on Tokenized Assets
The introduction of tokenized stocks has elicited varied responses from different stakeholders.
Stakeholder | Position | Impact on Investors |
---|---|---|
eToro (Yoni Assia) | 📈 Pro: Increases accessibility | 💱 More trading options |
Regulators | Cautious: Scrutinizing practices | Potential delays/compliance changes |
👥 Investors | Mixed: Cautiously optimistic | 🆕 New investment opportunities |
📌 🔑 Key Takeaways
🔗 eToro's exploration of its own blockchain and the introduction of tokenized stocks represent a significant push towards merging traditional finance with blockchain technology. Investors should monitor the development of eToro's blockchain project as a potential indicator of future growth.
🚀 The launch of tokenized stocks on Ethereum aims to increase market accessibility by enabling 24/7 trading. However, regulatory scrutiny and the measured rollout suggest a cautious approach, highlighting potential compliance risks for investors.
The move by eToro mirrors similar initiatives by competitors like Robinhood, indicating a growing trend in the industry. Investors should watch how these developments affect market competition and user adoption rates.
📊 eToro's stock price experienced a recent decline, reflecting mixed market sentiment. Investors should closely observe stock performance as tokenized stock offerings are implemented, which could potentially impact valuation and trading volumes.
The tokenization of stocks, spearheaded by eToro, is not just a technological upgrade but a fundamental shift in how assets are accessed and traded. From my vantage point, the real game-changer isn't just the 24/7 availability, it's the fractionalization it enables, potentially opening up high-value assets to a much broader retail investor base. While regulatory headwinds and security concerns are legitimate, the potential for increased liquidity and democratic access to global markets is undeniable. Expect to see a flurry of partnerships between traditional brokerages and blockchain platforms over the next 12-18 months, each vying for a piece of this burgeoning market. The success of these initiatives will hinge on their ability to bridge the gap between regulatory compliance and technological innovation, making for a dynamic and closely watched space for investors in the coming years.
- Closely monitor regulatory announcements regarding tokenized securities in Europe and the US, as these rulings could significantly impact market access and compliance requirements.
- Research Ethereum Layer-2 scaling solutions that could improve the efficiency and reduce the cost of trading tokenized stocks, potentially enhancing profitability.
- Evaluate the potential of fractional ownership in high-value assets becoming available through tokenization, and consider allocating a portion of your portfolio to these opportunities.
- Track the adoption rates of tokenized stocks among retail investors and the trading volumes on platforms like eToro to gauge market demand and potential liquidity risks.
— William Gibson
Crypto Market Pulse
July 30, 2025, 12:10 UTC
Data from CoinGecko
Date | Price (USD) | Change |
---|---|---|
7/24/2025 | $3630.05 | +0.00% |
7/25/2025 | $3708.43 | +2.16% |
7/26/2025 | $3723.05 | +2.56% |
7/27/2025 | $3742.43 | +3.10% |
7/28/2025 | $3864.12 | +6.45% |
7/29/2025 | $3786.30 | +4.30% |
7/30/2025 | $3757.70 | +3.52% |
▲ This analysis shows ETHEREUM's price performance over time.
This post builds upon insights from the original news article, offering additional context and analysis. For more details, you can access the original article here.
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